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- What is track and trace in pharma?
- The importance of pharma track and trace systems
- Common Challenges in Implementing Track & Trace Systems
- Organizational benefits of pharma track and trace
- Tips for implementing pharma track and trace systems
- Emerging Technologies & Future Trends
- How Tulip helps pharmaceutical manufacturers improve their track and trace capabilities
- Key Takeaways
Given the critical nature of medicines, vaccines, and other pharmaceutical products, it’s important for consumers and regulators to have a clear understanding of where the product has been, what’s gone into it, who was involved in its production, as well as many other details about its journey through the supply chain.
This is especially important given the increase in counterfeit pharmaceuticals identified in the global drug supply chain following the Covid-19 pandemic. Without effective track and trace procedures in place, it would be increasingly difficult for government and regulatory agencies to identify and eliminate these counterfeit products from reaching consumers.
In order to prevent illegitimate products from entering the market, as well as simplify recalls for defective products should the need arise, businesses and industry regulators rely heavily on a combination of traceability systems and compliance records to track the details associated with affected pharmaceutical batches.
In this post, we’ll discuss the importance of pharmaceutical track and trace systems and how manufacturers are able to streamline their traceability procedures and simplify compliance.
What is track and trace in pharma?
Pharmaceutical track and trace is a combination of records, systems, and processes that enable manufacturers to ensure that their products are securely tracked from the manufacturing plant, through distribution, and onto the pharmacy shelf. This process is critical for the safe and effective distribution of pharmaceutical products to consumers.
By having a good track and trace system in place, companies can quickly respond to any recalls or outbreaks and ensure the products they are providing meet all necessary regulations.
Track and trace in pharma manufacturing is supported by serialization – the generation of a unique identifier for pharma products and inclusion of the code on the label or packaging before items are shipped.
An effective, consistent serialization process allows for tracking, tracing, and authentication of pharma products at any given moment.
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View all digital logbook records, electronic batch records, and equipment activity in one place to gain real-time visibility of your operations.
The importance of pharma track and trace systems
Due to the complexity of pharma manufacturing processes, regulatory bodies like the Food and Drug Administration (FDA) need manufacturers to label, track, and document each object along the supply chain and throughout its life in the market.
Track and trace systems help manufacturers simplify the documentation of materials, personnel, and processes involved in production, automatically creating a digital audit trail, and reducing the burden of regulatory compliance for manufacturers.
Using digital systems to track a drug from production to distribution helps to identify any issues, such as product recalls, in a timely manner. It also helps to detect counterfeits, reduce the risk of contamination, and minimize waste.
Common Challenges in Implementing Track & Trace Systems
Legacy systems
Most plants still run MES and ERP setups that were never meant to talk to anything else. Interfaces are brittle. Data formats don’t match. Every connection takes custom work.Validation and data integrity
Anything that touches production data has to meet GxP. That means full audit trails, version control, and change tracking. If the system can’t prove what happened, it won’t pass inspection.Different regional rules
Every market has its own serialization and reporting demands. DSCSA, FMD, Brazil, China, India, all slightly different. Keeping up is a constant job.Operator adoption
If it’s hard to use, people won’t use it. Training across shifts and sites takes time. When the system slows production or breaks the flow of work, operators find workarounds
Organizational benefits of pharma track and trace
Apart from preventing substandard items from entering the supply chain and protecting consumer health, track and trace systems provide a number of business benefits to manufacturers. These can include:
Improved quality management: Pharma track and trace systems provide comprehensive visibility into the manufacturing process. As a result, manufacturers can identify production and supply chain sections that require improvement.
Tracking items as they progress through production ensures that quality officers identify nonconforming events in time for efficient resolution. Collecting and accessing data in real-time allows manufacturers to identify and solve the root cause of problems, preventing reoccurrence.
Simplified compliance with regulatory requirements: Regulators require significant, thorough documentation of every aspect of the pharmaceutical production process. By having a digital track and trace system in place, pharmaceutical manufacturers can automate data collection and digitize documentation. This helps to eliminate the need for manual record-keeping and reduces the risk of mistakes and inaccuracies resulting from human error.
Efficient recall management: In some instances, regulators might determine that a company’s pharma products cause adverse consumer effects. As a result, regulatory bodies will order the manufacturer to recall products already shipped.
Having a robust track and trace system allows manufacturers to withdraw all affected products from distribution as quickly and efficiently as possible.
Tips for implementing pharma track and trace systems
When implementing a track and trace software system for a pharmaceutical company, there are several key considerations to take into account. Some of the key considerations include:
Evaluate your company’s specific needs and challenges. Consider what data needs to be tracked, as well as how it needs to be processed and stored.
Keep security in mind. Given the sensitive nature of pharma production data, it’s important to select a software provider that offers a secure, reliable system that meets your needs. Additionally, it’s important to ensure that the software you choose is compliant with all relevant standards and regulations.
Consider your existing tech stack. When implementing a track and trace system, make sure the software you choose can integrate with the other systems used across your operations.
Communicate changes with your entire team. Whenever you’re implementing any new system or technology, communication is critical to ensure everyone can adapt to any changes in process. Additionally, training your workforce on the new software will help to ensure a seamless rollout.
Emerging Technologies & Future Trends
Pharma traceability is changing fast. The tools coming online now are starting to redefine what’s practical, not just what’s possible. Below are a few technologies showing up more often on the shop floor and across supply networks and how they’re shaping day-to-day operations.
Cloud-native traceability platforms
Many plants still rely on systems boxed in behind local firewalls. Data sits in silos, updates take weeks, and sharing information between sites is a headache. Cloud-native platforms flip that script. They bring all sites onto a single view, make updates easier, and give real-time access to serialized product data from production through distribution.
The biggest difference is scalability. When regulations change or production moves to another region, updates can be rolled out quickly without tearing into core systems. It’s a cleaner, lighter way to stay current.
IoT for real-time tracking and cold chain monitoring
For products like biologics, vaccines, or controlled substances, a few degrees can make or break quality. IoT sensors give you a live look at temperature, humidity, and location across every handoff.
This is already happening. Sensors on packaging or pallets can trigger alerts the moment conditions drift out of spec, giving teams a chance to act before a batch is lost.
Blockchain for supply chain authenticity
Blockchain isn’t a cure-all, but it’s useful where traceability and trust are thin. By keeping a shared, tamper-proof record of each transaction, it helps verify where a product came from and whether it’s been altered.
Some pharma companies are testing it in higher-risk areas like oncology drugs, controlled substances, smaller markets where oversight can be inconsistent. It’s still early, but the pilots are starting to show real potential.
AI for anomaly detection and predictive quality
Track and trace data piles up fast examples include batches, transactions, environmental readings, human inputs. AI tools can sift through that noise and spot small deviations that might otherwise get missed.
If one line starts showing a pattern of temperature drift or too many manual overrides, AI can flag it before it turns into a CAPA or recall. It’s not replacing human judgment; it’s another set of eyes on the data, working in real time.
How Tulip helps pharmaceutical manufacturers improve their track and trace capabilities
Tulip’s platform is used by some of the largest pharmaceutical manufacturers to automate data collection and streamline compliance activities from manufacturing to distribution.
Tulip’s ability to integrate with existing systems such as ERP and MES allows manufacturers to track products as they move through the production process and visualize data in real time. Tulip’s advanced analytics help manufacturers identify potential issues across their processes including bottlenecks or quality control issues.
Leveraging our digital work instructions app, manufacturers are able to incorporate inline quality and compliance checks to ensure products are properly labeled and tracked throughout the supply chain. This helps manufacturers avoid costly fines and penalties for non-compliance.
If you’re interested in learning how Tulip can help improve your track and trace capabilities, reach out to a member of our team today!
Key Takeaways
Pharmaceutical manufacturers face rising pressure to ensure product safety, comply with global regulations, and respond quickly when issues arise. Track and trace systems are now foundational and not optional, for achieving those goals. By enabling full serialization, aggregation, and unit-level visibility, these systems provide the backbone for faster recalls, audit readiness, and trust across the supply chain.
While challenges like legacy system integration, data validation, and operator adoption remain real, they’re not insurmountable. Scalable, digital-first solutions are making it easier to build compliant systems without overhauling core infrastructure. And with new technologies, cloud platforms, IoT sensors, AI-driven quality tools, and blockchain, the future of pharmaceutical traceability is not just more transparent, but more resilient and adaptive than ever before.
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Not always. Some setups still run on batch uploads, especially in older environments. But real-time access is quickly becoming the norm. When you can see what’s happening as it happens, it’s easier to spot issues early, manage recalls faster, and stay ready for audits.
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No. Some regions, like the EU and Brazil, make it mandatory. Others leave it optional. Even where it’s not required, most manufacturers still do it because it simplifies logistics and makes downstream handling cleaner.
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It depends on the region. In the U.S., DSCSA rules call for six years. The EU and other markets vary i.e. some shorter, some longer, depending on product type and local law.
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GS1 sets the standards for product IDs, barcodes, and data exchange. Using GS1 formats keeps everyone speaking the same language, which matters when data moves between systems and partners around the world.
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It helps, but it’s not foolproof. Serialization gives each unit a digital fingerprint, making it harder to move stolen or counterfeit products unnoticed. Combined with visibility tools, it makes spotting suspicious patterns much easier.
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