How Marketing Helps Tulip Succeed
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Revenue Marketing
Develop a holistic, full-funnel approach to generating brand awareness, converting prospects, and expanding customers through engaging content, webinars, events, and targeted campaigns in an effort to contribute to Tulip’s pipeline and revenue growth objectives.
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Product Marketing
Help Tulip translate its product and platform innovations into compelling go-to-market assets like testimonials, pitch decks, webinars, and demos so we show up as credible leaders in our chosen markets. In turn, this enables us to attract new customers, as well as keep and grow existing customers through market research, effective product positioning, and sales enablement.
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Corporate Marketing
Position the Tulip brand as a leader in frontline operations and as a world-class technology company. We do this through visual and multimedia design, written content, brand experiences, and participating in national and global conversations as they pertain to the manufacturing industry and the tech community.
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International Marketing
Work closely with the regional sales teams to adapt Tulip's revenue marketing programs to the needs of the various regional markets with a focus on EMEA and APAC, to supplement them appropriately and thus to open up new markets effectively and efficiently.
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Digital Marketing and Operations
Own and optimize a fit for purpose tech stack, drive growth and customer engagement from our digital marketing effort and website, and provide actionable insights and user friendly reporting to enable quick and impactful decision making.
"Tulip is full of extremely smart people driven to transform the manufacturing software landscape. The organization values employee contributions and truly empowers teams to learn and grow."
- Patrick Lemay, Digital Marketing Lead
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Marketing
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Somerville, MA
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Somerville, MA
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Somerville, MA
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Somerville, MA
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Somerville, MA
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Somerville, MA
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