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Tulip Showcases New AI Copilot for Frontline Operations with Microsoft and DMG MORI at EMO Hannover 2023

At this year’s EMO Hannover event, Tulip, DMG MORI, and Microsoft partnered to showcase a generative AI copilot, built on Microsoft’s Azure OpenAI Service, as well as apps displayed on a DMG MORI machines to help manufacturers improve the operator experience and remove paper from the shop floor.

SEPTEMBER 27, 2023, HANNOVER, DE - Tulip Interfaces, a leader in frontline operations, announced today that it showcased a newly available AI Copilot with DMG MORI and Microsoft at EMO Hannover 2023 — the world’s largest industrial fair for industrial technology — from September 18 to 23, 2023 in Hannover, Germany.

Microsoft and Tulip showcased the AI Copilot for Frontline Operations with DMG MORI in the DMG MORI City (Hall 2). The solution spotlights how manufacturers can build and integrate generative AI-powered copilots into their machines to augment the frontline of operations —all without coding — using Tulip’s platform, DMG MORI machines, and the enterprise-grade security, privacy, and reliability of Azure OpenAI Service.

Attendees were able to see live demonstrations of how operators can ask machine troubleshooting questions in 20+ languages and get generated responses as well as links to relevant pages with a ChatGPT-powered copilot trained with machine manuals.

“Together, we all share a vision to transform frontline operations and empower humans with innovative technology that is simple to implement,” said Rony Kubat, CTO and Co-Founder of Tulip. “Through Frontline Copilots and DMG MORI Apps, we are bringing that vision to life — and highlighting how manufacturers can drive value across their operations.”

“Generative AI has so much potential to assist those on the frontline of operations,” said Nico Hartmann, Manufacturing Industry Lead at Microsoft Germany. “DMG MORI and Tulip’s integration of Microsoft Azure OpenAI Service is a great example of how fast and easy it is to develop copilots and deploy them on machines where operators are doingtheir work.”

“In addition to our partnership with Tulip, DMG MORI has also used Tulip extensively for years in our own manufacturing processes,” said Tommy Kuhn, Managing Director at DMG MORI Digital. “We are excited to work with Tulip and Microsoft to make operational excellence and worker augmentation more achievable initiatives for the machining industry.”

At the show, the DMG MORI Academy demonstrated the value of apps in action with an end-to-end factory demo showing DMG MORI’s connectivity and how manufacturers use Tulip’s capabilities across the production cycle including as a next-generation manufacturing execution system (MES).


Tulip, a leader in frontline operations, is helping companies of all sizes and across industries, including complex manufacturing, pharmaceuticals, and medical devices, equip their workforce with connected apps — leading to higher quality work, improved efficiency, and end-to-end traceability across operations. A spinoff out of MIT, the company is headquartered in Boston, MA, with offices in Germany and Hungary.

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