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Tulip Announces Further Expansion into the APAC Region

Tulip continues to expand its global footprint and serve the growing demand for digital solutions and services in APAC.

JANUARY 15, 2024, SOMERVILLE, MA Tulip Interfaces, a leader in frontline operations, announced today that it will be further expanding into the APAC region with a local presence in Singapore with Strategic Alliances and partner ecosystem across South East Asia, China, Japan, Korea, and Australia. This move comes after an initial expansion into the Indian market in 2022 — underscoring an ongoing commitment to expanding Tulip’s global footprint and serving the growing demand for digital solutions and services in APAC.

“Tulip’s continued expansion in APAC highlights our ongoing investment in this rapidly evolving market,” says Aanchal Gupta, Managing Director of APAC at Tulip. “We see tremendous opportunities in this area — and look forward to partnering with various organizations within our ecosystem to drive a human-centric approach to frontline operations across APAC manufacturers.”

Manufacturing represents one of the largest contributors to Economic GDP in Asia, and Tulip has seen accelerated adoption of platform-based solutions globally and in APAC with customers like UCT, Stanley Black and Decker, DMG Mori, among others.

“The manufacturing environment is constantly evolving. Every day there are new technologies entering the scene,” says Tulip CEO and Co-Founder Natan Linder. “In order to capitalize on these advancements and remain competitive, the industry as a whole is moving toward an increasingly open and composable tech stack. APAC plays a critical role in the global supply chain, and our goal is to enable manufacturers in the region to augment their workers and processes with composable solutions that can be scaled seamlessly.”

Tulip’s investments in APAC, as well as throughout Europe and North America, share a common goal: enabling the people at the frontline of manufacturing operations to drive measurable improvement and efficiency at scale. This vision is in parallel with sessions led by Tulip CEO and Co-Founder Natan Linder at the World Economic Forum Annual Meeting 2024 in Davos, Switzerland, this week.


Tulip, a leader in frontline operations, is helping companies of all sizes and across industries, including complex manufacturing, pharmaceuticals, and medical devices, equip their workforce with connected apps — leading to higher quality work, improved efficiency, and end-to-end traceability across operations. A spinoff out of MIT, the company is headquartered in Somerville, MA, with offices in Germany and Hungary.

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