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Tulip and Rockwell Automation Team Up to Show Optix HMI Augmented With No-Code Apps Powered by Tulip

Tulip highlights the value of an open ecosystem by integrating its best-in-class frontline operations software with Rockwell Automation’s best-in-class HMI.

APRIL 24, 2024, SOMERVILLE, MA — Tulip Interfaces, a leader in frontline operations, announced today that it will debut a new collaboration with Rockwell Automation, the world’s largest company dedicated to industrial automation and digital transformation, at Hannover Messe, the world’s largest industrial fair, from April 22 to 26, 2024, in Hannover, Germany. The integration between Tulip’s best-in-class frontline operations software and Rockwell Automation’s best-in-class human-machine interfaces (HMI) will be displayed in the Tulip booth (Hall 15, Stand G71).

The Hannover Messe demo will offer an on-machine scenario in which Tulip apps are embedded in Rockwell Automation’s FactoryTalk® Optix™ software — providing a single interface for operators with all the information they need in one place. In this demo, Optix provides deep insight into the machine parameters, while Tulip provides composable apps that enable on-machine access to setup instructions, production tracking information, maintenance routines, and help via Frontline Copilot®. This integration makes it easier for operators, maintenance workers, and supervisors alike to triage and solve a potential issue — ultimately driving increased productivity and improved product quality.

Tulip’s extensive library of connectors enables customers to seamlessly access data from any external system, ensuring users have the specific information they need — when and where they need it. Now, Tulip apps and Optix-powered HMIs can share data easier than ever before, meaning operations like machine parameter setup can be completed without going through a time-intensive, manual process.

Through the integration between Tulip and Rockwell Automation, this demo highlights the value of an open ecosystem that harnesses the power of collaboration between different software vendors. This level of integration ultimately enables manufacturers to increase their production visibility and make more informed decisions with real-time data.

“We’ve moved beyond the era of an expensive, rip-and-replace approach to frontline operations software — and it’s time for vendors to embrace the necessary paradigm shift,” said Roey Mechrez, Head of Ecosystem, Tulip. “The teams at Tulip and Rockwell Automation truly see the value of an integrated network of technology partners that work together to solve manufacturers’ latest challenges. We look forward to demoing our new integration in action in our booth at Hannover Messe — highlighting how our best-in-class frontline operations software and Rockwell Automation’s best-in-class HMI can connect to provide one seamless interface for operators.”

“Rockwell Automation, together with our customers and partners, is creating the future of industrial operations,” said Dan DeYoung, Vice President of Product Management for Software and Control, Rockwell Automation. “Together with Tulip, we are excited to share a modular, scalable approach which leverages Rockwell Automation’s FactoryTalk Optix as the conduit for data to create intuitive operator-centric view of production. Our collaboration enables solutions that are easy to integrate and deploy and deliver a faster return on investment.”


Rockwell Automation, Inc. (NYSE: ROK), is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 29,000 problem solvers dedicated to our customers in more than 100 countries. To learn more about how we are bringing the Connected Enterprise to life across industrial enterprises, visit


Tulip, a leader in frontline operations, is helping companies of all sizes and across industries, including complex manufacturing, pharmaceuticals, and medical devices, equip their workforce with connected apps — leading to higher quality work, improved efficiency, and end-to-end traceability across operations. A spinoff out of MIT, the company is headquartered in Somerville, MA, with offices in Germany and Hungary.

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