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ON-DEMAND WEBINAR

Fast, Precise, Digital: NASCAR’s Take on Manufacturing Excellence

Winning in NASCAR requires more than a lead foot—it demands precision, process control, and flawless execution. Every week, RFK Racing disassembles and rebuilds their race cars from the ground up, ensuring that every part meets exacting tolerances. In this high-stakes environment, small inefficiencies mean lost performance, and disconnected processes mean lost races.

Sound familiar? The challenges RFK Racing faces aren’t unique to motorsports. They mirror the same production, quality, and traceability issues that manufacturers navigate every day.

In this webinar, Kevin Kidd, Director of Software and Analytics at RFK Racing, and Humberto Silva, Customer Success Manager at Tulip, discuss how RFK Racing transitioned from manual, Excel-based tracking to a connected, agile, digital-first manufacturing environment—and what manufacturers can learn from their approach.

What They Discuss:

  • The challenges RFK Racing faces—and how they parallel production bottlenecks, quality issues, and data silos on the manufacturing floor
  • Why traceability matters in high-performance operations—how RFK Racing ensures every part is measured, tracked, and validated for optimal performance
  • How digital workflows replaced disconnected systems—eliminating spreadsheet chaos and creating a single source of truth for decision-making
  • Turning real-time data into a competitive advantage—how RFK Racing leverages live production insights to accelerate assembly, reduce quality costs, and continuously improve their operations

If you’re looking for real-world strategies to streamline manufacturing operations, enhance traceability, and drive efficiency—this is a must-watch.

Featuring:

  • Kevin Kidd, RFK Racing

    Kevin Kidd

    Director of Software and Analytics, RFK Racing

  • Humberto Silva, Customer Success Manager

    Humberto Silva

    Customer Success Manager, Tulip