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Tulip Joins Microsoft at Hannover Messe as the Show Returns Live This May in Germany

Tulip, a Microsoft Partner, will join the Microsoft Digital Showcase and feature integrations with Microsoft Dynamics 365, HoloLens, and more.

25 MAY 2022, HANNOVER, DE – Tulip Interfaces, the leader in Frontline Operations, announced today that it will join Microsoft at Hannover Messe 2022, the world’s largest industrial fair, from May 30 to June 2, 2022, in Hannover, Germany. After a two-year hiatus, Tulip will return to the conference with Microsoft to showcase interactive demos in Microsoft’s partner booth in Hall 4, Booth E34.

Hannover Messe is an opportunity for manufacturing professionals to discover the latest technological advancement and connect with leaders in the field like Tulip. This year, Tulip will bring two interactive demonstrations to the show featuring integrations with Microsoft Dynamics 365, Microsoft Cognitive Services, HoloLens, and Microsoft Teams. The interactive demos will cover a range of capabilities such as remote assistance, AI-powered quality inspection, job tracking, and more, highlighting Tulip’s capabilities to help Microsoft customers address challenges around frontline worker enablement.

The interactive demos will illustrate the solutions and capabilities Tulip customers Stanley, Black and Decker and DMG Mori implement on their own shop floors. These success stories span both discrete manufacturing and life sciences operations and illustrate how frontline operations platforms like Tulip can be leveraged and integrated with various systems to help organizations scale rapidly and sustainably, all while keeping the focus on the end user: the frontline worker.

Besides the interactive demos, Tulip will host private meetings at the Microsoft partner booth throughout the show to discuss how Tulip’s use cases can be applied to specific backgrounds and business needs.

“The opportunities shared by Microsoft and its partners have never been stronger than they are today,” said Natan Linder, CEO and Co-Founder of Tulip Interfaces. “We’re living in a world of rapid changes and turbulence where human-centric digital transformation will deliver significant competitive advantages. Together, Tulip and Microsoft will continue to drive digital transformation for people, organizations, and industries around the world. Our appearance at Hannover Messe this year at Microsoft’s partner booth reinforces our commitment to empowering frontline operators everywhere as we expand our footprint across the globe.”

“Hannover Messe 2022 is an important event for Microsoft to spotlight our commitment to partners and manufacturers worldwide,” said Çağlayan Arkan, Vice President, Global Strategy and Sales Lead, Manufacturing and Supply Chain at Microsoft. “The integration between Tulip’s Frontline Operations Platform and Microsoft Teams, Azure Cognitive Services, and Microsoft Dynamics, among others, is helping to create more agile factories, empower the workforce, and ultimately contribute to a more resilient and sustainable future.”

The combined power of Tulip’s Frontline Operations Platform and Microsoft solutions will enable manufacturers in both the discrete manufacturing and life sciences industries to digitize and modernize many processes in their daily operations. Together Tulip and Microsoft are working to help customers transform their businesses, and deliver impactful, human-centric solutions to frontline industries.


Tulip, the leader in frontline operations, is helping companies of all sizes, across industries including pharmaceuticals, consumer packaged goods, industrial equipment, contract manufacturing, medical devices and others equip their frontline workforce – leading to improved productivity, higher quality, and increased efficiency. A spinoff out of MIT, the company is headquartered in Somerville, MA, with offices in Germany, and Hungary. It has been recognized as a Challenger on the 2021 Gartner Magic Quadrant for MES and is a World Economic Forum Global Innovator.

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