Tulip Brand Guide

Brand Core

Logo

Color

Typography

The visual identity guidelines presented here are guided by our brand core.

Values

Human first. We strive to make life easier for the people in everything we do. We provide real, no-bullshit solutions to our customers’ needs.

Voice

As the top player in the field, our voice is authoritative and educational, yet engaging and approachable.

Color

Primary Color Palette

Our existing primary color palette of dark navy and cornflower blue signals authority and reliability. Adding an electric teal to the primary color palette signals vibrancy and innovation.

Cornflower Blue
#4A8AE4
(74, 138, 228)

Dark Navy
#121C2E
(18, 28, 46)

Electric Teal
#65CCB8
(101, 204, 184)

Pale Periwinkle
#FAF8FC
(250, 248, 252)

Text Color Palette

Black
#000000
(0, 0, 0)

Dark Gray
#434343
(67, 67, 67)

White
#FFFFFF
(255, 255, 255)

Accent Color Palette

These colors are primarily used in illustrations and as accents in graphics.

Goldenrod
#FFD700
(255, 215, 0)

Bright Coral
#F25E4E
(242, 94, 78)

Electric Grape
#6147A4
(97, 71, 164)

Typography

Tulip uses the Messina Sans typeface. When Messina Sans is not available, we use the Google font Inter.

We use these font weight and size guidelines to establish a clear visual hierarchy and maintain legibility.

Header: Messina Sans Regular

Sub-header: Messina Sans Bold

Paragraph: Messina Sans Book. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

It is permissible to use cornflower blue on light backgrounds or  electric teal  on dark backgrounds to emphasize words in type. Do not use any other color. Colored text should always be bolded.

Header

Sub-header

Paragraph: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Header

Sub-header

Paragraph: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.