Tulip Brand Guide

Typography

Typography

Typography

Typography

Typography

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Typography

Color Palette

Primary Color Palette

Cornflower Blue
#4A8AE4
(74, 138, 228)

Dark Navy
#121C2E
(18, 28, 46)

Electric Teal
#65CCB8
(101, 204, 184)

Pale Periwinkle
#FAF8FC
(250, 248, 252)

Body Text Palette

Dark Gray
#434343
(67, 67, 67)

White
#FFFFFF
(255, 255, 255)

Accent Color Palette

Goldenrod
#FFD700
(255, 215, 0)

Bright Coral
#F25E4E
(242, 94, 78)

Electric Grape
#6147A4
(97, 71, 164)

Typography

Text is the primary way users digest content, so it’s important to use clear typographic principles to establish a visual hierarchy and to maximize legibility.

Tulip uses the Messina Sans typeface. When Messina Sans is not available, we use the Google font Inter.