Two months ago I had never seen a CNC machine in person and I had never heard of DMG MORI. I have been in the Pharma bubble too long. Fortunately, I was given the opportunity to represent Tulip at EMO this year and my bubble has been burst. With over 150,000 visitors over six days, it was either sink or swim.
Over the week I quickly learned about CNC machines, and who uses them (pretty much any company that manufacturers). I even learned about Titan of CNC, the YouTube star of the CNC machine world. He stopped by our booth, to shoot a video with Rony and Natan.
The show itself was crazy! Throughout the week we collected a lot of business cards. We meet with everyone from Politicians (Finance Minister of the local state), to CEOs, COOs to Process Engineers and Manufacturing Technicians. We even met a princess, a professional sailor racing non-stop single-handed around the world and the Oculus team from Facebook.
It was amazing to see people’s excitement and the buzz around Tulip. Many of the companies stopping by were major manufacturing companies. But many were also traditional German Mittelstaendler. The Mittelstand is the German SME (Small and Medium Enterprise). These companies are at the heart of the German economy and are often still run by the founding families. Often the Geschaeftsfuerhrer (GM) would stop by with his son, the successor of the company.
After experiencing the level of excitement and buzz around Tulip at the show, I think Tulip is officially playing in the major leagues. The partnership with DMG MORI is huge! I think the next few months are going to be really busy. It will be exciting!