Tulip’s CEO and co-founder Natan Linder recently sat down with Futurist Trond Arne Undheim to talk about fusing hardware, software, and design to create new product experiences, and how the manufacturing industry is shifting in this new paradigm of Industry 4.0.

You can listen to the full conversation here

Here were some of the key takeaways from the conversation:

Manufacturing is becoming sexy again.

If you ask students, “who wants to work in manufacturing?” not many will raise their hands. 

But if you ask, “who wants to work with robotics, advanced analytics, no-code, and control systems?” Everybody’s hands will go up.

There’s still an unfortunate misconception that manufacturing work isn’t sexy. And it’s holding the industry back. It’s more important than ever that experienced workers transfer their tacit knowledge to a younger generation. The more we can educate young people that manufacturing is a rewarding, interesting career path, the better the industry will be.

Robots will do many tasks, but humans will, in turn, take on other, even more fulfilling tasks

Linder also identified another misconception. As much as automation is replacing certain human tasks, it’s not necessary replacing humans. Instead, automation is taking over repetitive tasks and giving humans room to do what humans do better: think, solve problems, and build systems. Robots can empower workers to take on more fulfilling work. 

Interested to see where the rest of the conversations goes? Check out the recording.